Loading ...
For those that don’t know, the LCBO makes their decisions for what beers come out in stores quite a long time in advance. It is released publicly what they are looking for – the LCBO calls them “Product Needs” (PDF) and issues to the trade what beers they would like to release basically a year in advance. It is then up to the agents and breweries to decide what they would like to submit for LCBO consideration. If the LCBO deems the beers a match to what they are looking for, it comes out in stores. This is the basic way the LCBO seasonal beer releases are decided, along with other products (not just beers).
This past October was the deadline for the Autumn Ales seasonal release, which will hit the store shelves in September 2010. The release called for “Products appropriate for Autumn (i.e. Belgian & English styles, Stouts, Porters, Oak aged beers)”. It also asked for “Single serving format preferred (500 mL)”, a “Proven track record in other markets” and even “award winning”.
Well, I thought to myself, Garrison Imperial I.P.A. (which it is now known) would make a good fit for this! So in conjunction with Brian at Garrison, we completed the LCBO’s requirements for submission – marketing plan, product samples and some pricing and packaging information – and brought everything over to the LCBO for them to mull over.
Fast forward to Christmas Eve, and I received an e-mail from the LCBO stating that Garrison Imperial IPA has been “selected to proceed”. Evidently on November 25th it was tasted by the LCBO, and on December 24th it was accepted! Great news indeed, as this means that more beer lovers in Ontario will be able to try this wonderful beer. Now we enter the great unknown – dealing with the LCBO on a level that isn’t simply a private order. There are even more detailed forms to complete. Labelling reviews. Product tests. Not sure what else. But we will certainly find out and you can count on more content on Free Our Beer in the coming months outlining how the process goes. However, let’s raise a glass to a fine decision made by the LCBO and tasty Garrison Imperial IPA to come (albeit quite a ways off at this point!)
Loading...
47 responses so far ↓
1 troy // Jan 3, 2010 at 11:51 am
Great work Cass! This product will be a huge hit come next Autumn for sure.
2 Moir // Jan 10, 2010 at 11:58 am
I worked at Garrison for over 3 years and this is one of my favorites. I can’t wait for this IPA to come to me instead of me having to go to it.
3 Imperial IPA Submission - The Paperwork Begins | Free Our Beer // Feb 19, 2010 at 11:57 pm
[…] Uncategorized ← Garrison Imperial IPA Coming to LCBO Shelves […]
4 Why you won’t see Garrison beers this Winter | Free Our Beer // Jun 27, 2010 at 2:09 pm
[…] the beginning of this year, coming off our successful acceptance of Garrison IIPA into the Autumn seasonal release, we wanted to submit into the Winter Warmers release at the […]
5 LCBO Pre-Selection Process - They Don’t Want to Taste? | Free Our Beer // Jul 12, 2010 at 9:38 pm
[…] seasonal product call process has been documented numerous times at Free Our Beer – we have been successful with Garrison’s submission into the Autumn 2010 release but unsuccessful with the Winter Warmers release. The basic process was pretty straightforward. […]
6 Margherita // Jun 6, 2013 at 10:55 am
Hi there, I log on to your blog regularly. Your humoristic style is awesome, keep it
up!
7 susiebwarhd.webs.com // Sep 28, 2013 at 8:12 pm
I’m truly enjoying the design and layout of your site.
It’s a very easy on the eyes which makes it much
more enjoyable for me to come here and visit more often.
Did you hire out a developer to create your theme?
Great work!
8 ?? ??? ???? // Oct 27, 2013 at 8:06 am
I’m not sure where you’re getting your info, but good topic.
I needs to spend some time learning more or understanding more.
Thanks for wonderful info I was looking for this info
for my mission.
9 ?? ???? ??? ?? // Oct 28, 2013 at 6:01 pm
Asking questions are actually fastidious thing if you are not understanding anything completely, however this post
gives fastidious understanding yet.
my web page – ?? ???? ??? ??
10 ?? ???? ?????? ???? // Oct 28, 2013 at 11:03 pm
Very good article. I am facing some of these issues as well..
Here is my blog post ?? ???? ?????? ????
11 tech // Oct 29, 2013 at 11:51 am
Fantastic items from you, man. I have bear in
mind your stuff prior to and you are just too excellent. I really like what you’ve
acquired here, certainly like what you’re stating and the best way by
which you are saying it. You’re making it entertaining and you continue
to care for to keep it smart. I can’t wait to read much more from you.
That is actually a great web site.
12 steve // Nov 15, 2013 at 7:38 pm
I like the valuable info you provide on your articles.
I will bookmark your blog and check again right
here frequently. I’m moderately certain I will learn many new stuff proper here!
Best of luck for the next!
13 weight loss // Nov 18, 2013 at 1:27 am
This paragraph is genuinely a good one it helps new the web visitors, who
are wishing for blogging.
14 Find facebook password easy and free // Dec 20, 2013 at 8:41 pm
I all the time used to study post in news papers
but now as I am a user of internet therefore from now I am using net for content,
thanks to web.
15 Stop the Dolphin Slaughter // Jan 25, 2014 at 7:16 am
Hi there, this weekend is pleasant designed for me, as this occasion i am reading this wonderful informative piece of writing here at my residence.
Stop by my website; Stop the Dolphin Slaughter
16 Cheap Web Designer // Feb 23, 2014 at 4:25 am
I loved as much as you will receive carried out right here.
The sketch is attractive, your authored subject
matter stylish. nonetheless, you command get bought an impatience over that you wish be delivering the
following. unwell unquestionably come more formerly again as exactly the same nearly a
lot often inside case you shield this increase.
17 fragrant // Mar 17, 2014 at 5:57 am
continuously i used to read smaller posts which as well clear their motive, and that is also happening with
this piece of writing which I am reading at this place.
18 ?????????? // Apr 16, 2014 at 4:51 pm
Real women have curves, and they shouldn’t spend all of their time trying to fight their natural shape, but rather they
should make sure that their lifestyle is a healthy one that promotes inward and outward beauty.
Some of the most famous clientele she had the pleasure of working for include
Renee Zellweger and Jacqueline Kennedy. His designs reflected a sense
of freedom for carefree individuals.
19 colemangdju.bravejournal.com // Apr 22, 2014 at 4:37 am
Hi, i think that i saw you visited my web site so i
came to go back the desire?.I am trying to
in finding things to enhance my website!I suppose its ok
to make use of some of your concepts!!
20 Towing and Repossession Software // May 6, 2014 at 4:13 pm
These are truly enormous ideas in on the topic of blogging.
You have touched some nice factors here. Any way keep up wrinting.
21 comparateur assurance habitation // May 9, 2014 at 12:31 am
May I simply say what a relief to uncover someone that actually
understands what they’re discussing on the net.
You definitely realize how to bring an issue to light and
make it important. More people have to read this and understand this side of the story.
It’s surprising you aren’t more popular because you surely have the gift.
22 women hair straightener // May 10, 2014 at 3:03 am
That is a really good tip especially too those new to the blogosphere.
Brjef but very accurate info… Thanks forr sharing this one.
A muszt read article!
23 The Ryan Initiative Télécharger // May 12, 2014 at 8:40 pm
I think this is among the most significant information for me.
And i am glad reading your article. But want to remark on few
common issues, The site style is great, the articles is actually excellent :
D. Excellent task, cheers
Here is my homepage :: The Ryan Initiative Télécharger
24 free wifi hack // May 19, 2014 at 8:14 pm
Hey there! I just wanted to ask if you ever have any problems
with hackers? My last blog (wordpress) was hacked and I ended up losing several weeks of hard work due to
no backup. Do you have any methods to prevent hackers?
My blog :: free wifi hack
25 Homemade Pimples Solutions // May 28, 2014 at 3:14 pm
Pimples occur as a result of internal dis-balance in
the body due to too much presence of certain chemicals. Such harmful toxins then
tamper with the different glands of the body leading
to excessive production of a particular kinds of hormones
that results in adulteration of the blood. You may have heard regarding the
impurity stuff regarding blood in many illness. Have you
ever thought what is it. This is the more than normal quantity of chemicals in the blood as compared to usual which cause different type of problems in the body.
Acne are one such problem.
Homemade Pimples Solutions
26 ??????sbobet // May 29, 2014 at 6:10 pm
??? ?????? ???????? ?? ?????????? ?????????? ????? ??????????????
??????? ??? ?? ???????????? ??? ??? ??? ??????
????? ???????? ??? ????????????????? ???????????? ?? ?????????
??????????? ????? ???????? ????????????? ????????? ??? ????? ??????????????? .
27 ?????????????? // May 29, 2014 at 6:55 pm
Hey! I could have sworn I’ve been to this site before but after browsing through
some of the post I realized it’s new to me. Nonetheless,
I’m definitely delighted I found it and I’ll be bookmarking and checking back frequently!
28 buy futuristic beats // Jun 25, 2014 at 1:51 am
Howdy would you mind letting me know which webhost you’re utilizing?
I’ve loaded your blog in 3 different internet browsers and I must say this blog loads a lot faster then most.
Can you suggest a good internet hosting provider at a fair price?
Thanks, I appreciate it!
29 Live football streaming // Jun 30, 2014 at 2:03 pm
I am regular visitor, how are you everybody?
This piece of writing posted at this web page is truly good.
30 dreamfilm // Jul 1, 2014 at 4:24 pm
Have you ever considered creating an ebook or guest authoring on other blogs?
I have a blog based on the same topics you discuss and would really like to have you share some stories/information.
I know my viewers would value your work. If you’re even remotely interested, feel free to
shoot me an e mail.
31 Minneapolis Basement Waterproofing // Jul 1, 2014 at 10:31 pm
I don’t know if it’s just me or if perhaps everyone else experiencing issues with your blog.
It looks like some of the text within your posts are running off the
screen. Can somebody else please provide feedback and let me know if
this is happening to them too? This might be a issue with my internet browser because I’ve had this happen previously.
Thanks
32 visit this website // Jul 5, 2014 at 6:26 am
An impressive share! I have just forwarded this onto a friend who has been conducting a little homework on this.
And he in fact bought me breakfast because I stumbled upon it
for him… lol. So allow me to reword this…. Thank YOU for the meal!!
But yeah, thanks for spending some time to talk about
this subject here on your internet site.
33 how to play keyboard piano // Jul 5, 2014 at 7:01 pm
Hey would you mind letting me know which web host
you’re using? I’ve loaded your blog in 3 different
browsers and I must say this blog loads a lot faster then most.
Can you suggest a good web hosting provider at a fair price?
Thank you, I appreciate it!
34 ???????? // Jul 8, 2014 at 9:40 pm
Actually no matter if someone doesn’t know then its up to
other users that they will assist, so here it happens.
35 android certification // Jul 14, 2014 at 4:17 am
you are truly a excellent webmaster. The website loading speed is incredible.
It kind of feels that you are doing any unique trick.
Furthermore, The contents are masterwork. you have done a fantastic process on this subject!
36 optical management // Jul 24, 2014 at 11:30 am
Corneal thickness may be measured for patients that are considering laser surgery to correct their vision. Flea markets, estate auctions, and specialty optical
shops are all good places to find retro eyeglasses. Targeted vision therapy
can present actual reading help for children far more effectively than mind numbing repetition.
37 website // Aug 2, 2014 at 12:57 am
I’m gone to inform my little brother, that he should also go to see this blog on regular basis to obtain updated from most up-to-date information.
38 short url // Aug 21, 2014 at 8:55 am
Fantastic site you have here but I was curious about if you knew of any community
forums that cover the same topics talked about here? I’d really like to be a part of online
community where I can get comments from other experienced individuals
that share the same interest. If you have any recommendations, please let me know.
Many thanks!
39 improvement of FPS in 3D applications // Aug 22, 2014 at 5:25 pm
Curving FBF (Frame between frames) is the definitive software for
anyone who wished for better frames per second in any 3D application. From Games to Simulations and even 2D Animations.
If your device ever struggled with a game you played and
the screen had a choppy image, you can increase the frame rate and achieve a smooth motion in your
game. With the revolutionary method of programing curves, that aren’t intensive for
calculation, makes a great opportunity to create a middle
image between two images. Thanks to this system, you can improve the frame rate at least 2 to 3 times!
https://www.indiegogo.com/projects/curving-fbf–2/x/7723449
40 site // Aug 27, 2014 at 2:25 pm
all the time i used to read smaller content which as well clear their motive, and that is also
happening with this piece of writing which I am reading now.
41 WINDOWS 8 PERMANENT ACTIVATOR KJ V5.11 2013 // Sep 9, 2014 at 7:51 am
After exploring a few of the blog posts on your web page, I seriously like your way of writing a blog.
I book-marked it to my bookmark webpage list and will be checking back in the near
future. Please check out my website too and let me know
what you think.
42 Chiropractor Santa Monica // Sep 20, 2014 at 8:13 pm
I believe what you said was very logical. However, what about this?
suppose you were to write a killer headline?
I mean, I don’t wish to tell you how to run your website, but suppose
you added a post title that makes people want more?
I mean Garrison Imperial IPA Coming to LCBO Shelves is a little plain. You could glance at Yahoo’s home page and watch how they create news headlines to get people interested.
You might try adding a video or a related pic or two
to grab readers excited about everything’ve written. Just my opinion, it could make your posts a little
bit more interesting.
43 sbobetsboth // Sep 22, 2014 at 8:45 pm
It’s impressive that you are getting ideas
from this piece of writing as well as from our dialogue
made at this place.
44 google search engine optimization algorithm // Sep 23, 2014 at 6:35 am
Thanks in favor of sharing such a good thinking, article is pleasant, thats
why i have read it completely
45 hack facebook app for windows // Sep 23, 2014 at 6:57 pm
With my purchasers (skilled service companies) there really is not a bias for Facebook at
all. But here is a bigger point: there is not any have to make these grand “google+ good, facebook dangerous” pronouncements.
46 ???? ????? ??? // Sep 24, 2014 at 10:26 am
I have been exploring for a little for any high-quality articles
or weblog posts on this sort of area . Exploring in Yahoo I ultimately stumbled upon this site.
Reading this information So i’m satisfied to exhibit that I’ve a very excellent uncanny feeling I found out just what I needed.
I most without a doubt will make certain to don?t disregard
this web site and give it a glance on a relentless basis.
47 loose vagina bad sex // Sep 24, 2014 at 9:10 pm
Howdy!
Does any individual possess the exact same complications when i
complete? I can not appear to any more satisfy the associate within the bedroom.
After getting 3 children I’ve misplaced your baby-belly
weight nevertheless Could not manage to re-tighten my own vagina.
I need to continually complete other items to make them pleased within the
sleeping quarters mainly because penile sexual don’t excites him or
her. Aid! I’ve started looking at items and methods to fix this, may everyone advise a great just one?
Many thanks!