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Garrison IIPA Hitting LCBO Shelves Soon

September 12th, 2010 · 10 Comments

Imperial IPAFor those who have been following the Free Our Beer project, you know that Garrison Imperial IPA was accepted into the LCBO’s upcoming Autumn seasonal release program at the beginning of the year.  Well, it’s about to finally hit the shelves!

It’s been a long road to get here – from the initial submission, to the required paperwork, label re-designs and package analysis, but we made it. On Friday the LCBO held a media tasting for the Autumn and Halloween beer releases, and there was Garrison IIPA, alongside all the other fine beers coming to the shelves.

This release is significant as it’s representative of our goals to help bring better beer to Ontario, while at the same time being able to inform the citizens of the province about how the LCBO processes work.  But all that aside, it’s a fantastic beer and one that we feel beer drinkers will really enjoy.

Not to be self-serving, but if you like the Garrison IIPA – please buy it! The LCBO takes into consideration when making their beer purchasing decisions how a beer sells – they are a business after all.  And as the LCBO mentioned to me earlier – future decisions about Garrison beers will be affected by how IIPA performs at retail.  Side note: the LCBO has already rejected Garrison’s Hop Yard Pale Ale, presumably (in part) due to the same rationale.  So if you want to see more Garrison beers in Ontario, get yourself a handful of bottles when you see them!

Garrison IIPA will be part of the Autumn seasonal release which officially begins hitting LCBO shelves on Monday, September 13th.  You can use to help find which stores will be carrying it.  Garrison IIPA will be available in single 500mL bottles for $4.25 each.

Tags: Brands · Importing · LCBO · Site News

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10 responses so far ↓

  • 1 PEI Beer Guy // Sep 12, 2010 at 4:36 pm

    $4.25? Great price!
    IIPA is a good beer, although I found it a little soapy. I’d still buy another, however, and, in general, I like Garrison’s stuff, though.
    I find it both surprising and unsurprising how Ontarians are trying to get better beer. I’m sure your struggle is akin to mine, just on a different level. Our selection is really the pits here on PEI, but it is getting better.
    Keep up the good work.

  • 2 PEI Beer Guy // Sep 12, 2010 at 4:38 pm

    Oh, by the way… the IIPA I bought in Halifax was under $3.50, but to get it to you for that price is decent, I think.

  • 3 Fred Oliff // Sep 16, 2010 at 12:50 pm

    why is the Garrison IIPA not shown on the LCBO web-site?
    is this going to be a Toronto-only thing where we find out after the fact it is all gone?

  • 4 Ontario Can Now Enjoy Garrison IIPA | Free Our Beer // Oct 6, 2010 at 9:33 pm

    […] Uncategorized ← Garrison IIPA Hitting LCBO Shelves Soon […]

  • 5 Nova Scotia: Revisiting Garrison’s Imperial IPA | Irishvillage Brighton // Oct 14, 2010 at 11:25 am

    […] Cass Enright, as part of his examination of the weird system of beer in Ontario called “Free Our Beer” has imported it into the province. […]

  • 6 insin // Oct 24, 2010 at 3:54 pm

    I’d love to buy it but not much good beer seems to make it to my city and I don’t think we get any seasonal releases anymore. You can fill 10 trucks with our stock of macro bullshit though.

    611 locations and only 54 have this product. I guess I could go through the hassle of trying to get some transferred here but at $102 a case for something I’ve never tried it just doesn’t seem reasonable.

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